Tuesday, August 17, 2010

Up to 60 percent of patients who use our product benefit

We've all read or heard specious advertising claims like the one above.  And most of us recognize that it means virtually nothing: "up to 60 percent" of a population can indicate anything from 60 percent, all the way down to 0 percent.

Comes yet another Reuters story on the infamous Gaza tunnels and the hard luck of a smuggler who can no longer compete due to tons of goods flowing across the Israeli-Gaza border:
He has joined the mass ranks of unemployed in a territory with a jobless rate put at up to 60 percent.
The most recent unemployment figure for Gaza we've seen (from July 30th) was 34 percent.  But perhaps unemployment rises to 60 percent on the days Reuters writes its stories.

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