Compare the following two headlines from stories published by Reuters on its website today:
Israeli troops shoot dead Palestinian
in West Bank
Gaza mortar shell wounds two men
at Israeli farm
In the first headline, Reuters clearly identifies both parties to the incident: a Palestinian is shot by Israelis. In the second headline, two men are wounded by a mortar shell apparently fired by someone named "Gaza". It's not until the 4th paragraph of a seven paragraph story written by correspondents Ori Lewis and Nidal al-Mughrabi that we learn the identity of the perpetrator of the violence, Islamic Jihad, and even here, there is no mention that this is a Palestinian group.
But Dean Wright, Reuters Global Editor for Ethics, Innovation and News Standards, advises us to "be honest and transparent with your audience".